Author: Bob Nicholson

Making Websites AI-Ready

As AI systems like ChatGPT and Gemini increasingly deliver direct answers to users’ questions, fewer people are clicking through to websites. That means your site may see less traffic, unless AI systems are linking to it. While this shift is still unfolding, the good news is

Competitive SEO

As online competition continues to grow, Search Engine Optimization (SEO) has become a vital strategy for businesses looking to attract traffic and customers. While many companies understand the basics of SEO—choosing relevant keywords, creating optimized content, and acquiring backlinks—these fundamental tactics are no longer enough