Web and Internet Services

Website Design and Implementation

Design. Our designers will work with you to understand your design preferences and the business image you want to project, and then create a professional and effective design for your site.

Devices. Your website will be responsive. It will display properly on a wide range of devices, from the largest desktop display, to laptops, tablets, and mobile phones. This is critical, because more than half of all web traffic today is on mobile devices.

Maintainable. Your site will be built using WordPress, the world’s most widely used content management system. More than 39% of the websites in the world run on WordPress. Once your site is built. WordPress will allow you to edit page content, add pages, upload images and more. 

Accessibility. If you operate a business that is open to the public, or if you provide public services, courts in the United States have ruled that your website must be accessible to users with disabilities… and if it is not, you can be sued under the Americans with Disabilities Act. We will test your new website with the WAVE Web Accessibility Tool, developed by WebAIM and Utah State University, to ensure that all pages are error-free. We will also add an Accessibility Statement page with a link in the website footer.

Client Responsibilities. Client will be responsible for providing content for the website, including all text and any product, personnel, or location photos that are specific to the client.

We will provide additional stock photos and graphic design elements as needed.

We can also create infographics, charts and diagrams for an additional fee (not included in the standard package).

Website Design and Implementation Package

Our basic design package includes up to 8 pages, including a contact form.

For larger websites, ecommerce websites, or additional interactive elements, please ask for a quote.

Website Hosting

We can work with your existing web hosting company, using access information that you will provide.

If you are not satisfied with your current web hosting company, we can move your site to one of our preferred hosting partners, which provides secure, reliable, high-speed, business grade web hosting for WordPress websites. Ask us for details.

Website Maintenance

Our WordPress Websites are designed to allow you to make your own content updates and additions. However, if you prefer, our expert web design team can make updates and changes for you.

Website Updates and Security Checks

To keep your website running smoothly, we’ll install industry-leading security software. On a regular basis, we will:

• Check for any current security alerts and make sure your site is protected.
• Check your site’s performance.
• Run a security scan on the site to detect hackers.
• Update WordPress, plugins, themes, php, mySQL as needed; test site after updates.
• Check to ensure backups are running.
• Produce a report on our findings.

California Consumer Privacy Act of 2018 (CCPA) Compliance

The California Consumer Privacy Act of 2018 (CCPA) gives consumers more control over the personal information that businesses collect about them. Consumers have the right — with some exceptions — to ask what information is being stored, and to inspect that information or have it deleted. Improper compliance can result in fines and even lawsuits.

Our compliance services include an audit of your business, drafting a CCPA Privacy Statement for your website, training your staff, and monitoring compliance.

Search Engine Optimization

Search Engine Optimization, or SEO, is the process of getting your website to appear in search results, so that more customers will find your business.

There are several important components to SEO, and we provide services that help with each.

Our SEO Services Include:

Keyword Research. We use powerful analytical tools to find the most searched for terms relevant to your business, in order to focus our SEO efforts 

Website Content Analysis. We review your website, and your competitor’s websites, to make sure that your content is “attractive” to search engines – and customers. We will provide you with specific instructions for updating your content. We also have copywriting services available if you’d prefer to have us write your content for you.

SEO Site Review. Our comprehensive research gives you the knowledge and data to launch an effective SEO campaign.

• Technical Site Review
• Site Assessment and Domain Rank
• Competitive Site Assessment (5 sites)
• Competitor Inbound Links
• Keyword Research and Analysis (one business focus area)
• Website Content Analysis (your website versus competitors)
• Our Do-It-Yourself Link Building Instructions

Link Building. We build links from other websites to your site. This is a critical signal to search engines that your website is important and should be featured in search results. 

Our white-hat link campaigns will build high-value, relevant links to your website.  We require a minimum three-month commitment, prepaid.

• Link Building Starter Package:  ideal for low-competition businesses, and markets with populations under 250,000 people.
• Link Building Expansion Package: for medium-competition businesses, and markets with populations under 750,000 people.
• Link Building Enterprise Package: for high-competition businesses, and markets with populations over 750,000 people.

Google Business Profile.  Google profiles are important for local businesses to convey the information you want to your customers.  Profiles are also an important boost to SEO for local businesses.  We will build your Google Business Profile – or, if it already exists, claim it for you and enhance it.

Email Management

Ongoing email campaigns are an effective way to maintain relationships with your customers and generate repeat business. 

We can advise you on the best mailing services to meet your needs, design mailing templates for ongoing campaigns, and create and manage your mailings.

Social Media Marketing

Social media marketing is a powerful way to stay in front of your customers – as well as getting their feedback.

We will work with you to choose the right social media platforms for your business, and establish a posting schedule. Posts can be based on your input, or our creative team can produce regular posts related to your business.

Social media marketing is a powerful way to stay in front of your customers—as well as getting their feedback.

We will work with you to choose the right social media platforms for your business, and establish a posting schedule. Posts can be based on your input, or our creative team can produce regular posts related to your business.

Our social media campaigns start with creating pages for your business on the key social media platforms:  FaceBook, X (Twitter) and Instagram.

We then make regular posts on a variety of topics relevant to your business.  You’ll tell us about upcoming events or news about your business.  We’ll fill in the gaps!  We’ll create a posting schedule each month, and give you a chance to review it prior to posting. 

Our social media post packages get you in front of your customers, and keep you there!  We require a minimum three-month commitment, prepaid.

• Social Media Starter Package:  build a basic presence.  One post per week on each platform; two custom graphics per month.
• Social Media Expansion Package: get noticed.  Two posts per week on each platform; four custom graphics per month.
• Social Media Enterprise Package: dominate the competition.  Three posts per week on each platform; six custom graphics per month.

Internet Advertising

We can create and manage online ad campaigns on a range of platforms, including Google Ads, Google Remarketing, Microsoft Ads, and Facebook. Internet advertising is very scalable – we can set up campaigns to match any budget.

We will work with you to set up your ad campaigns, and monitor and tune the ads for one month. Thereafter, we can provide a monthly monitoring service to ensure that your ads run smoothly and are kept up-to-date. We advise you on the best options for your business, taking full advantage of the options and tools available on each platform to increase the effectiveness of your ad campaigns. 

Each month, we provide a report on actions we’ve taken, your campaign performance, and options or questions (if any).

For local Bay Area businesses, we can also place ads on our local partner websites – ask us for details.

Graphic Design

Metro.Agency also provides a full range of branding & identity, graphic design, and printing services.