Articles
KEY THINGS TO KNOW ABOUT YOUR WEBSITE
Recent legal precedents and Department of Justice opinions have extended the Americans with Disabilities Act (ADA) requirements to include digital platforms. There has been a significant rise in website accessibility lawsuits, with over 3,500 cases filed in 2020 and projections exceeding 4,500 by 2024, often targeting small to medium-sized businesses. It underscores the adoption of the Web Content Accessibility Guidelines (WCAG) by courts as a standard for compliance, urging businesses to ensure their websites are accessible to avoid legal repercussions. Simply out, your website needs to be accessible to all users.
The California Consumer Privacy Act (CCPA) grants consumers enhanced control over their personal information, allowing them to inquire about, access, or request deletion of data collected by businesses. The CCPA applies to businesses meeting certain criteria, such as handling data from over 50,000 records, generating annual gross revenues exceeding $25 million, or deriving more than 50% of their revenue from selling personal information. Metro.Agency offers a comprehensive compliance service to assist organizations in adhering to CCPA requirements, including data assessment and the development of tailored privacy policies and consumer request forms.
Establishing an effective web presence necessitates three key services: domain registration, web hosting, and professional email services. Domain registration secures a unique web address for your business, while web hosting provides the servers and storage for your website’s content. Professional email services, using your domain name, enhance your business’s credibility. Metro.Agency advises selecting reliable providers for these services and maintaining direct access to your account credentials to ensure seamless management and renewals.
Building backlinks is essential for improving your website’s search engine ranking. Metro.Agency suggests leveraging existing business relationships to acquire links from professional associations, local chambers of commerce, industry directories, partners, suppliers, and satisfied clients. They recommend designating someone within your company to manage link-building efforts and dedicating a few hours each month to this task. Maintaining a simple spreadsheet to track your outreach and results can help organize and monitor your progress.
As online competition continues to grow, Search Engine Optimization (SEO) has become a vital strategy for businesses looking to attract traffic and customers. While many companies understand the basics of SEO—choosing relevant keywords, creating optimized content, and acquiring backlinks—these fundamental tactics are no longer enough in highly competitive industries. To truly stand out, businesses must embrace competitive SEO.
Search Engine Optimization (SEO) is still the best way for most businesses to increase traffic to your website. But increasingly, users are bypassing search results entirely, and getting their answers straight from AI systems. It’s time to make sure your website is AI-friendly.
While this shift is still unfolding, the good news is that many of the strategies that help AI find and reference your site are the same ones used in traditional SEO. But new standards give website owners more control over how AI systems interact with their content: what they can access, what they can’t, and how they should interpret it.